Hedge funds Essay Example | Topics and Well Written Essays - 1250 words

Flexible investments - Essay Example The expression fence investments includes any pooled venture medium that is (1) composed in private, (2) coordinated by experienced and proficient speculation directors, and (3) not open to general society. Mutual funds are bolstered by rich characters and institutional speculators who are viewed as essential financial specialists. Different financial specialists incorporate (1) enrichment reserves, (2) benefits plans, (3) assets of assets, and (4) retail speculators. (Boyle, 2007) Other bodies described as speculative stock investments are deliberate and constrained organizations and risk organizations or most normally dwell outside the United States. (President's on Working Group on Financial Markets, 1999) Multifaceted investments began in 1949. By 1968, 140 mutual funds were working as detailed by the U.S. Protections and Exchange Commission. Inside the most recent 20 years, support stock investments industry sprouted and get normal in the U.S. showcase. As per Phelim Boyle (2007), in the year 1990, an absolute number of 610 assets are controlling $39 billion worth of advantages. By 2000, there were 3,873 supports coordinating $490 billion resources. The assessed size of the support investments industry in mid-1998 was in the scope of 2,500 and 3,500 mutual funds controlling somewhere in the range of $200 and $300 billion worth of capital, totaling pretty much $800 up to $1 trillion in all out resources. As contrasted and different U.S. monetary market parts, mutual funds are moderately little. ... (President's on Working Group on Financial Markets, 1999) The Marko Maslakovic (2008) reports that in spite of the presence of market destabilizations, the support investments industry kept on developing in the executives resources and the number and kind of organizations putting resources into speculative stock investments. For the advantages under administration, the support stock investments for this classification added up to over $2,250 billion toward the finish of 2007. Figure 1 shows the pattern of worldwide flexible investments comparable to their benefits under administration. The quantity of speculative stock investments came to more than 11,000 out of 2007 or 12 percent expansion from the earlier year (2006). The nearness of the expanding credit emergency and expanded market unpredictability didn't obstruct flexible investments resources from developing by 30 percent in 2007. Mutual funds didn't acquire any critical impact on the credit emergency in light of the fact that solitary 5 percent of their benefits were analyzed in cont ract upheld protections in September 2007. Boyle (2007) makes reference to six (6) explanations behind the mutual funds development: (1) mechanical advancements, (2) subordinates insurgency, (3) specialization, (4) increment of market complexities, for example, calamity securities and organized items, (5) ongoing poor market value execution, and (6) low financing costs. Figure 1 For the dispersion of speculative stock investments on the planet, reports of Maslakovic (2008) show that the United States is the significant wellspring of fence investments ventures with 67 percent of the absolute multifaceted investments resources in 2007. Europe and Asia are the following enormous sources with 22 percent and 7 percent shares individually. New York City is the world's driving city for support directors and it is trailed by London. In New York, around 60 percent of fence investments administrators are positioned in this city.

How would you direct act 1 scene 3 of Macbeth? Essay

Through this article, I expect to introduce my thoughts with regards to how I would coordinate act 1 scene 7 of Macbeth. I will likewise break down the content and clarify what I think it implies. In my play, the two characters of Macbeth and Lady Macbeth would resemble nothing previously. All through the play, the characters would unmistakably change; in certainty Macbeth and Lady Macbeth would basically switch rolls. For instance, in any case, Macbeth is delicate, powerless of brain, and it is Lady Macbeth who drives him and pushes him forward. Through this scene, she ought to seem, by all accounts, to be fiendish, even detestable, and this ought to particularly hang out in this scene. The point in the scene were I would make this evident, are between the lines 54 †59. Here, woman Macbeth expresses her steadfastness for Macbeth, when she says ‘I have given suck and skill delicate ’tis to adore the angel that milks me: I would, while it was grinning in my face, have culled my areola from his boneless gums and run the minds out, had I so sworn as you have done to this.’ The manner in which I would coordinate the entertainer through this is as per the following. I would have her respite between the words ‘smiling’ and ‘in’ to show that the very idea of her child’s face truly has an impact on her, and that she isn't all malevolent, in spite of the fact that the knowledge into this side of LM would be so short the crowd should think about whether they even observed it. At that point, the expression ‘dash the cerebrums out’ she would emulate a second, as though she was playing out the demonstration. This is only one case of how I need LM co go over in the play; a fiendish, terrifying and malicious, yet you ought to have the inclination that she isn’t all awful or maybe, so wasn’t consistently this underhandedness. Afterward however, when Macbeth executes the lord he unexpectedly changes from feeble one, to malicious one, it ought to nearly give the idea that LM and M exchanged characters as by then LM separates, and turns into the frail one of the two. In sixteenth c, ladies had an altogether different job to the one they have today. My exploration shows this through a few different ways, however the significant one is that if a man believed a lady to be a potentional inconvenience creator, he would blame her for being a witch, there by having her slaughtered. This implied ladies couldn’t hang out in any capacity, leaving the obligations of picking up respect and capacity to the men. Through the play I need to show this obviously. I will do as such by having LM forceful while it is just she and M. be that as it may, when they are in other organization, she is peaceful and agreeable just reminding M by shooting him glare after glare. The manner in which individuals acted in the sixteenth c. should appear through the play. For example, respect in the sixteenth c. was a significant piece of society. This will appear through M character in the play, particularly toward the start of act 1 scene 7, when M is making his discourse a nd telling LM of his choice (to not execute the lord). I would guide the on-screen character to strain his voice while causing it to show up as though he was attempting to ensure his respect when he says ‘he’s here, in twofold trust:’ and ‘I am his kin’s man and his subject’ then ‘as his host I ought to against his homicide shut the door’. He ought to stress on the words ‘host’, ‘against’ and ‘kin’s man’. By doing this, the on-screen character is demonstrating that if he somehow happened to slaughter the lord, at that point his respect would be discolored. At the time the play was composed, ruler James 1 was in power. Hence I think the play, was composed as it would incredibly speak to the lord. †‘The man who executed his kindred lord, observe how his life is destroyed!’ I would need this to appear through my play, as I need to keep the play as consistent with the first as conceivable in this regard, as it would give the p lay another layer of profundity and consequently make it all the more intriguing. My form of this scene would be set in a sixteenth c. city, during a huge dining experience facilitated by the Macbeth’s in the downtown area. M is down a side partner when LM goes along with him part path through the scene. All through the scene M and LM are both tense as they are anxious about anybody strolling in on them. The explanation I would set it in the sixteenth c. is on the grounds that respect was a significant piece of society which is one of my primary subjects of the play, alongside King James being in power at that point. Additionally in the sixteenth c. network occasions including the whole town/city were normal, making my adaptation of act 1 scene 7 splendidly reasonable. The explanation I’ve picked to set it in a city is to fit in with the story however to make it absolutely exceptional. It would take into consideration everybody to get alcoholic including Duncan’s watch, which assistant permits the homicide to happen in a one of a kind way, with LM and M travailing out ways to come to the king’s quarters. The manner in which this would work is as per the following: the ruler would be down steps in one of the houses flanking the downtown area, with one other man (his gatekeeper). While every other person is sleeping, drooped over seats and of the like LM and M would quietly advance over the bodies to the downtown area. I would make pressure by the music which I would set up and having a portion of the individuals blending all through rest as the Macbeth’s pass. At that point when they at long last come to the king’s quarters, a man is lying over the front entryway making M enter through the window. At that point when M moves through the window into the room where Duncan is snoozing, the lights will diminish leaving, a flame lit shine enlightening the room. At the point when the homicide happens the diminish orange shine would significantly change to a lively dark red. All the while a white light will enlighten both of the Macbeth’s faces indicating obviously their appearances. M has a black out smile all over as he takes quality from the demonstration, while LM withers and becomes by a wide margin the more fragile of the two. This is the point in the play where their characters switch. I would need my play to stand apart from the rest, and to do that I would refresh the language. I figure this would enable more youthful understudies, to comprehend the play bringing about a far more extensive crowd. Anyway I wouldn’t need an extremely youthful crowd, as it isn't appropriate. Anyway to keep it in topic with the sixteenth c. thoughts I would not have the option to refresh all the language in the play. A case of this would be in act 1 scene 7 where LM states ‘he has nearly supped, why have you left the chamber?’ this would convert into ‘the supper has nearly completed, why have you left the feast?’ This despite everything holds a significant part of the first importance yet it is far more obvious making it increasingly charming for certain individuals. Aside from this, I wouldn’t transform whatever else in the play, as I figure it would occupy from the primary story since I would be more centered around the modifications than the story line, accordingly diverting from the importance of the play. Shakespeare utilizes this scene to investigate a few topics. The first of these is respect. I would show this emphatically through M before he murders the lord, and afterward after when he has no respect everything self-destructs in his life. (What befalls him was composed as a notice, to satisfy the lord). I would show the progress from respect to shame as portrayed before. I would likewise have LM dreadful when she understands that she and her significant other have committed a horrendous error. This shows respect is significant and without it you don't have anything. The second subject is the idea of individuals being questionable. This would emanate from LM in this scene. I have picked this as one of my topics as I might suspect I could get a great deal across all through the play dependent on this. It counts well with LM’s character-abhorrent (despite the fact that she uncovers it to M alone). Through act 1 scene 7 I would have LM be extremely tense and inner voice that somebody could over hear their discussion. To accentuate the underhanded side of her I would not just have her talk gradually between the lines 48-59, yet additionally between lines 35-44. I would have her layer her voice with perniciousness and incidentally delaying for impact. This would make a differentiation between the ideal LM and the ‘evil’ spouse M. the last topic I will have is power and the need the Macbeth’s have for it. To make this topic hang out in act 1 scene 7, I would have LM work on the words ‘wouldst thou have what thou esteem’st the decoration of life,’ these words state, ‘do you not need the most elevated achievement?’ which is the most noteworthy accomplishment of intensity. This shows the insatiability of influence and riches that LM has and at the same time speaking to her spouses most prominent want influence. In my form of act 1 scene 7, the two characters of M and LM will truly show their ‘true colours’. Toward the start of the scene when LM hasn’t yet strolled in, M begins with his discourse. This talk is the proportional to what M is thinking. He expresses that he doesn’t truly need to execute Duncan when he says ‘not bear the blade myself’ it is now that M completely concludes he won't slaughter Duncan. After this, everything he does is give reasons why it really is great he isn't proceeding with killing him. Through the discourse, M convinces himself not to kill his lord and ‘kinsman’. He thinks of loads of explanations behind occasion the ruler is in ‘double trust’ and he is ‘his host’. This speech ought to plainly announce the state M’s mind is in as he showcases his musings to the crowd. The crowd ought to plainly observe that M is entirely insecure and is conflicted between power and the best th ing. ‘But here upon this Blanc and shore of time, we’d hop the life to come. However, in these considerations we despite everything have judgement’. Anyway essentially perusing the words out would not pass on the profundity of importance I wish to pass on. So I would have the entertainer show distress in the initial barely any lines. At that point as the speech goes on M ought to turn out to be gradually more co

Recent Questions COLUMBIA UNIVERSITY - SIPA Admissions Blog

Recent Questions COLUMBIA UNIVERSITY - SIPA Admissions Blog A few applicants have submitted inquiries regarding the application review process. Here are answers to some of the questions that have come in recently. ______________________ Does the completion date of my file impact the admission decision? . . . or stated another way perhaps . . . Why is my application not complete yet? The answer to the first question is No. The date a file is completed has no impact on the decision process. The process of completing files in the office is time consuming and we appreciate your patience as we work quickly to make sure everything has been received so that we may forward the file to the Committee for review. If we are missing any required documents we will let you know. So in response to the second part of that question, we are working as quickly as we can but still have several hundred applications that are waiting in printed batches to be reviewed. When/how will I find out about my decision? Our goal is to make decisions available in early March. We do not send out all decisions at once. As much as we would like to send all decisions at once, some files take a bit longer to review than others and we do not wait until a decision has been made on every file before starting to send decisions. When your decision is ready to view you will receive an email from our office letting you know. The email will instruct you to visit the application site to view your decision letter. I will post updates on the process on this blog so please make sure to subscribe to the blog by entering your email into the Feedburner box in the right hand menu or add this blog to your RSS reader.   I will elaborate more on the topic of informing applicants of decisions as we draw closer to releasing decisions. Are interviews a part of the admission process? With thousands of applicants applying from all over the globe, it is not possible for the Admissions Committee to conduct interviews with applicants. In rare cases I may be asked to follow up with an applicant regarding a detail in their application.   This contact would come in the form of email. Thus, after you receive an email from us noting that your file is complete, you likely will not receive another email from us regarding your file until a decision has been posted.   When the decision is posted you will receive an email indicating such. Will there be an opportunity for admitted applicants to visit SIPA? SIPA will host an Admitted Student Day on Tuesday, April 12th. It will be a full day event open to all applicants admitted to SIPA for the fall 2011 semester. We also have information sessions each Monday at 6:00 PM and Friday at Noon, with exceptions for holidays. If you wish to register for an information session, you may send an email to sipa_admission@columbia.edu. Registration for the Admitted Student Day on April 12th will take place after admission decisions have been made. Registration for Admitted Student Day takes place on a secure Web page and admitted applicants will be given access to this page (information will be in the admission letter). I received an email noting my file was forwarded to the Admissions Committee, but I have more information that I would like to include in my file, can I send it to you? The application review process at SIPA is paper based. All of the required documents are placed in a file and that file then is sent to Committee members for review. Although we know what individuals are reviewing particular files, it is not possible for us to quickly track down files once they are batched and sent out for review. As you might imagine, it would not be possible for members of our staff to try to track down a file to add additional documents as this would be incredibly time consuming. If you submitted all of the required documents and your file is complete, the Committee will have the information it needs to make a final decision.   If we feel we need more information or need to clarify information submitted we will contact you. What size of class does SIPA plan to enroll? The typical incoming class size for the MIA, MPA, and MPA-DP programs is around 475 students (all three programs combined).   Final enrollment goals may adjust slightly as time progresses, but at this point this is a good estimate of the number of students we will enroll for fall 2011: MIA: 260 students MPA: 180 students MPA-DP: 35 students Again, these numbers are estimates only and may change based upon a variety of factors the Admissions Committee takes into consideration. How does being an international student affect my consideration for SIPA fellowships? First let me say that fellowships at SIPA are mainly reserved for second year students. Unfortunately we are only able to offer roughly 10-15% of first year students fellowship funding. Approximately 70% of second year students that qualify to apply (by obtaining at 3.4 GPA at SIPA) receive a second year award and the average award is roughly $20,000. Second, SIPA fellowships are not based on citizenship. We have one fellowship budget and it is used to award funding to qualified applicants, no matter the country or origin or citizenship. Therefore, citizenship has no impact on the fellowship process at SIPA. How dry are your hands? Okay, no one actually asked that question, but with the amount of paper I have been handling I almost feel like I have chalk sticks for fingers my skin is so dry.

Essay about Racist Positivism in Latin America - 1177 Words

The mutability of the postcolonial relationship between Indians and the republics becomes most apparent after 1850. The ideals of liberty and equality went astray in the late nineteenth century being destabilized by an upswing of another form political policy, liberalism. This liberalism was interwoven with racism and sexism, and colored by positivist interpretations of science, society and knowledge that were becoming common currency in Western Europe. In order to understand the reaction to liberal policies of native populations in the late nineteenth and early twentieth century, it is important to focus on the scientific method that was applied to social phenomenon at the time. These new urban elites embraced the scientific†¦show more content†¦The elites believed themselves to be closer to the progressive goal of European whiteness and that the lower classes did not have the racial purity necessary to participate in national progress. The theory of scientific racism was also used to justify the heavy handed, often violent treatment of the peasant population. After all, the theory of positivism contended that the peasants were a lower race, and justified exploitation under the guise of supervision and regulation. Positivism was especially suited to reform because of its practical, disciplinary, and authoritarian inclinations (Larson p.64). The elites plan to transform the republic into a better nation was part of a large r plan to put themselves on the same progressive track as other European nations. The Creole elite of Colombia were the first among the Andean republics to associate economic retardation with the concept of racial weakness (Larson p.75). The convergence of postcolonial concepts of class and race were used to blame poverty and misery on the victim, through fault of their inferior race (Larson p.81). In Colombia, the liberal elites plan to transform society into a more progressive state was to gradually blend any kind of indigenous or African race with white European immigrants, therefore whitening the population as a whole. The main source of the whitening population was to come from European immigrants brought in to fill the gap left by theShow MoreRelatedRevolutionary Changes in the Atlantic World, 1750–185010951 Words   |  44 PagesEuropean powers intensified in the early 1600s as the Dutch Attacked Spanish and Portuguese possessions in the Americas and in Asia. In the 1600s and 1700s the British then checked Dutch commercial and colonial ambitions and went on to defeat France in the Seven Years War (1756–1763) and take over French colonial possessions in the Americas and in India. 2. The unprecedented costs of the wars of the seventeenth and eighteenth centuries droveRead MoreCRM 1301 Midterm uOttawa Carolyn Gordon Essay10218 Words   |  41 PagesThe word witchcraft has been used to dismiss cultural traditions around the world. The Society of the Alejo (Brazil): for generations, the traditions of their African ancestors were kept alive. Women who practiced rituals like the Alejo in Africa/America were called heathens and were persecuted as witches. They are called witch-doctors and charlatans. Modern doctors are beginning to re-examine the healing power of the human spirit. European healers who were burned relied on Christian faith whenRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesappear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying

Nothing Poetry and Persona - 1579 Words

Breaking Through BREAKING THROUGH Myrna Pena Reyes Haltingly I undo the knots around your parcel that came this morning. A small box should require little labor, but you’ve always been thorough, tying things tight and well. the twine lengthens, curls beside the box. I see your fingers pull, snapping the knots into place (once your belt slapped sharply against my skin) You hoped the package would hold its shape across 10,000 miles of ocean. It’s not a bride’s superstition that leaves the scissors in the drawer. Unraveling what you’ve done with love I practice more than patience a kind of thoroughness I couldn’t see before. I shall not let it pass. My father, this undoing is what binds us. CRITICAL ANALYSIS OF THE†¦show more content†¦The knots also symbolized of how patient the persona’s father, it definitely reflects the he tied the box. In the poem, there is a mention of belt in the 10th line of first stanza. It says, â€Å"once your belt slapped sharply against my skin,† it is being enclosed in the parenthesis for further emphasis. The belt that the author projects in line 10 only symbolizes that the persona’s father is a man of discipline. He slaps the persona sometime in his/her childhood to discipline him/her. Through the belt, it shaped the persona for he/she no. through the father’s slapping, the persona learned things between bad and good, and right or wrong. The belt also symbolizes display or the manifestation of power. It only shows that during childhood of the persona, he/she exists in the patriarchal world. Indeed, during the persona’s childhood, he/she exists in te patriarchal society for he/she experienced being beaten by the father. Not using the scissors in cutting could also mean a lot in the poem. As an assertion, the persona did not use the scissors to unravel the tight knots of the box because the persona wanted to savor the moment of unraveling with love. If the person uses the scissors, it will project that the persona is non-appreciative of the love of the father. Not using the scissors could also mean that the persona prolonged the excitement by opening itShow MoreRelated Essay on Adams Curse - Everyones Fate, Everyones Tragedy983 Words   |  4 Pageshardships of writing poetry, being beautiful, and staying in love. By linking the two stories, he implies that such endeavors are not only laborious aspects of life, but can be destined to end or fail also. Yeats further establishes the inevitability of something ending by setting the conversation at one summers end (1) and later having the speakers see the last embers of daylight die (29) when the conversation itself dies. Before the conversation dies, however, Yeats persona begins the talkRead MoreI Am the World1431 Words   |  6 Pagesdaigdig† comes in the form of a declaration spoken in the first person, with the persona describing him/herself. Among the descriptions the speaker attributes to him/herself are â€Å"daigdig† (â€Å"the world†) and â€Å"tula† (â€Å"the poem† or â€Å"poetry†). We thus begin to see that the identity of the persona is open to interpretation, and from there we can say that two possibilities are at hand: the persona is a poem; or that the persona is a human being as a reader. Taking the first possibility, we can begin by pointingRead MoreThe Poetry of Walt Whitman versus William Carlos Williams Essay1744 Words   |  7 PagesThe Poetry of Walt Whitman versus William Carlos Williams Perhaps the most basic and essential function of poetry is to evoke a particular response in the reader. The poet, desiring to convey on emotion or inspiration, uses the imagination to create a structure that will properly communicate his state of mind. In essence he is attempting to bring himself and the reader closer, to establish a relationship. William Carlos Williams contends that art gives the feeling of completionRead MoreAnalysis of William Wordsworths The World Is Too Much with Us1297 Words   |  5 PagesThe World is too much With Us by William Wordsworth William Wordsworth is among the founders of literary movement known as Romanticism that features Romantic poetry. Wordsworth is well known throughout his poetic works to e in constant communion with nature. He loves nature and strives to educate all about the significance of nature conservation. Unfortunately that is not normally the case, hence he snaps at people and the destruction that he witnesses around using this poem. In the poemRead More T.S. Eliots use of Poetic techniques in The Lovesong of J. Alfred Prufrock and The Wasteland1310 Words   |  6 Pagesfathers of modern poetry, has written many great poems. Among the most well known of these are â€Å"The Waste Land, and â€Å"The Love Song of J. Alfred Prufrock†, which share similar messages, but are also quite different. In both poems, Eliot uses various poetic techniques to convey themes of repression, alienation, and a general breakdown in western society. Some of the best techniques to examine are ones such as theme, structure, imagery and language, which all figure prominently in his poetry. These techniquesRead MoreThe Raven And American Romanticism Essay1292 Words   |  6 Pageshis lover (Prince and Allan 4). Surprisingly, when he decides to open the door, he comes to nothing new except a sound echoing Lenore a reverberation from his thoughts. Coming back to his room, he again hears a knock and simply imagines that it was pre sumably the strong wind blowing from outside. A raven enters and expeditiously roosts upon a bust of Pallas over his entryway (Prince and Allan 3). The persona asks the bird of its name, the raven reacts, Nevermore. This left the narrator disturbed. 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This image goes a long way in showing the readers how much the departure of this person or object has affected the authors life. Things are no longer going on as they used to normally. The second stanza only goes on to describe this image in more detail. The persona says that the sky seems only half as blue

Spread of buddhism throughout china Free Essays

Spread Of Buddhism In China Buddhism is a path of practice and spiritual development leading to Insight into the true nature of reality. It is a religion that was founded in India in the sixth century BCE and was brought to China by the first century CE. When Buddhism was brought to China and it gradually won over converts, expanded throughout China, and influenced Chinese culture as we know it. We will write a custom essay sample on Spread of buddhism throughout china or any similar topic only for you Order Now In spite of Buddhism’s dissemination throughout China there were still Chinese people who didn’t convert to Buddhism due to their strong Confucian beliefs. The Chinese had two vastly different points of iews about Buddhism. The first point of view of the Chinese would be anti- Buddhism. This point of view was popular in that of Confucian Scholars and officials at the Tang imperial court. According to document’s 3, 4, 6 Buddhism wasn’t religion that one should practice. In Document 3 an anonymous Chinese scholar asks readers , † If Buddhism is the greatest and most venerable of ways , why did the great sages of the past and Confucius not practice it? The Chinese scholar is saying that if Buddhism is so great why did Confucius or Laozi, the great sage of Daoism not ractice Buddhism. This implies that Buddhism wasn’t that great of a religion after all. The Chinese Scholars claims are biased. He writes strictly about the bad things about Buddhism. It is one sided and only answers with what he believes are failings of Buddhism. According to document 4 Confucian Scholar and Tang official believes that Buddhism is no more than a cult. He states,† Buddhism is no more than a cult of the barbarian peoples spread to China. The speaker is angered that Buddha was being honored by the ruler at the time (Your Majesty). Buddha was not of Chinese escent, he was foreign and doesn’t deserve for his body to be admitted to the palace. † Confucius said : Respect Ghost and spirits, but keep them at a distance! â€Å". The speaker expresses that he is ashamed of what Your Majesty is doing and begs that Buddha’s bones be burned so that Buddha’s evil be rooted out of China. The Speakers claims are one sided. He is a leading Confucian Scholar and has strict roots in Confucianism. According to document 6, the speaker, the Tang Emperor Wu says â€Å"Buddhism wears out people’s strength, pilfers their wealth, causes people to bandon their lords and parents for the company of teachers, and severs man and wife with its monastic decrees. † Buddhism goes against the views of Confucianism damaging the five key relationships due to its monastic decree. The emperor believes that Buddhism should be eradicated and that it is evil. His argument is one sided he even states that the Buddhist temples have reached boundless numbers sufficient enough to outshine the imperial palace. The emperor is fearful of his reign as emperor and his loss of power throughout China. All three of these documents escribe the evils and failings of Buddhism and why it should eradicated in china. All three documents are also biased. An additional document that would also promote anti- Buddhism would be a Journal entry from the father of a convert to Buddhism and his description on how his life has changed as his as lost sight of the way he raised man taught him the Chinese ways ot tilial piety The second point ot view of the Chinese would be pro-Buddhism. Pro-Buddhism views are shown in documents 1,2,and 5. According to document 1, the end of one’s sorrows is through the Buddhist doctrine, â€Å"The Four Noble Truths. There is sorrow in everything if you have cravings or passion. To get over your sorrow you must release yourself from your cravings and passions and Buddhism will teach you how to. The speaker is Buddha himself and is one sided because others might not feel as if they have sorrows because they have passions or that their passions make them happy and not sorrowful. According to document 2 whoever serves the Buddha and correctly observes his commandments will at the end of their life enter nirvana. This is one sided because some people might disagree and say that there is no nirvana and that ou continue to be reincarnated even if you do believe in Buddha. According to document 5 Buddhism was established according to the demands of the age and the needs of various beings. It encourages good deeds, punishes the wicked ones and rewards good ones. This is not biased because not only was the writer a leading Buddhist scholar, he was favored by the Tang imperial household. He also says that Confucianism and Buddhism were created for the same reason and lead to the creation of an orderly society and they should both be observed with respect. Another document that would promote pro-Buddhism would be a speech from someone who converted to Buddhism and lost all of his sorrows following the four noble truths. The spread of Buddhism to China was perceived in different ways by the Chinese people. Despite these various perceptions it spread like a domino effect. To this day the Buddhism is still a major religion in China. The Chinese put their own spin on the religion and it has stuck ever since. Today it coexist with Confucianism, a future that didn’t seem too bright in the first century CE. How to cite Spread of buddhism throughout china, Papers

Skin Cancer Essay Example For Students

Skin Cancer Essay Skin CancerGone are the days when people sent children outside to play to get a littlecolor in their cheeks. They know too much about the dangers of unprotected sunexposure and the threat of skin cancer. Or do they? Despite the fact that 58%of parents remembered hearing about the importance of protecting their childrenfrom the sun, children are still playing in the sun without sunscreen orprotective clothing (3., p 1). Sunburn is the most preventable risk factor ofskin cancer. Skin type and family history cannot be changed. Protection fromthe sun and education of the potential hazards of the sun need serious attention. The American Cancer Society estimates that over 850,000 cases of skin cancerwill occur in the United States during 1996. Of those cases, they predict that9,430 will end in death (4., p 1). Apparently, Americans still do not have anadequate amount of prevention information to help reduce the disfigurement andmortality from this cancer. Exposure to the ultraviolet radiation from the sun is the most frequently blamedsource of skin cancer. Due to the reduction of ozone in the earths atmosphere,UV radiation is higher today than it was several years ago. Ozone serves as afilter to screen out and reduce the UV light that reaches the earths surfaceand its people. Very simply, sunburn and UV light can damage the skin and leadto skin cancer (1., p 1). The American Cancer Society also faulted repeatedexposure to x-rays, artificial forms of UV radiation like tanning beds, andcontact with chemicals like coal tar and arsenic as other causes of skin cancer(4., p 1). Additionally, if there is a history of skin cancer in the family, anindividual may be at a higher risk (1., p 1). Individuals who have experiencedonly one serious sunburn have increased their risk of skin cancer by as much as50% (1., p 4). Two types of genes, which are only a small fraction of the genetic material,play particularly important roles in triggering cancer. Proto-oncogenes inducecell growth and reproduction, while tumor suppressor genes inhibit it. Together,they carefully control the proliferation of cells. However, if a proto-oncogeneis mutated, it can become a carcinogenic oncogene, driving excessivemultiplication. Tumor suppressor genes, on the other hand, contribute to cancerwhen they are inactivated by mutation (Ruddon, 1995). Luckily, cancerous tumorsare not caused by one little mutation in one cell they are caused bymultiple mutations in a number of the cells growth-controlling genes. Thenumber of mutations necessary can be as low as two or quite high, depending onthe specific type of cancer. Generally, these mutations occur either frommistakes during cell reproduction, or due to DNA damage caused by carcinogenssuch as tobacco, certain poisons, and UV rays. So, why dont we all get cancerfrom these th ings right away? Consider that one of your cells is damaged bypoison and becomes mutated. In order for this cell to turn into a cancer cell,the rest of the necessary mutations must also occur in this very same cell. Thisin itself, is fairly unlikely. It normally takes decades for an incipient tumorto collect all the mutations required for its malignant growth, whichexplains why the average age for cancer diagnosis is 67 (Ruddon, 1995). Why,then, do some individuals contract cancer before the typical age of onset? Inmany cases, this is explained by the inheritance of a mutation in a criticalgrowth controlling gene. Typically, this mutation would be a very rare event. However, in this individual, the mutation is present in ALL the cells of thebody, instead of in some randomly stricken cell. So, the process of tumorformation skips its first, slow step. No one can actually inherit cancer;rather, they inherit a predisposition to develop a cancer, which is why cancersdo tend to run in families, but not all family members are stricken (Brock,1993). The outlook for people with cancer has improved steadily since thebeginning of the 20th century, when few cancer victims survived for very long. The Struggle for the Soul of Arthur Dimmesdale EssayToday, 51% of cancer patients survive for 5 years or more, and the AmericanCancer Society estimates that an additional 25% of cancer deaths could beprevented with earlier diagnosis and treatment (ACS homepage). However, one inthree people in the United States will eventually develop some type of cancer,so routine screening for early detection should be an important part ofeveryones lives (Ruddon, 1995). The earlier cancer is diagnosed and treated,the better the chance of its being cured. Some cancers, such as breast andskin cancers, can be detected by routine self-examination before they become tooserious, while others are only detected by more complicated methods. Either way,early diagnosis appears to be the key to survival. BibliographyRuddon, Raymond W. 1995. Cancer Biology, 3rd ed. New York: Oxford UniversityPress. Brock, D.J.H. 1993. Molecular Genetics for the Clinician. 1st ed. NewYork: Cambridge University Press.

Machavelli Essays - Machiavellianism, Niccol Machiavelli, The Prince

Machavelli Machiavelli and the President Lately, the president of the United States Bill Clinton, has pursued some policies that have been very unpopular not only with the general public but the electorate as well. Besides the whole Monica ordeal he feels that these unpopular policies will effect the results of the next election. The presidential advisors have formulated countless plans but no plan has seemed to work. One idea would be to leave the unpopular policies as they are because of the president and advisors belief that they are the best for the country. Another option would be to just present the unpopular policies in a new way to maybe change public opinion on them. Still another would be to just ignore the policies and concentrate on the election. No matter what option , if any, should be chosen one must be thought up quick and it must not only address the problem but solve it and fast. Since I have recently learned about Machiavelli and his work titled The Prince I feel his opinions would help to influence some decisions for the president and his advisors. A first and very important view of Machiavelli would be his view of the prince and his advisors. ?It is an infallible rule that a prince who is not wise himself cannot be well advised.?(p.117) As it is up to the prince to be well advised it is also up to the president to be well advised as well. The president's advisors, as well as the president, are not sure what actions to take, which in Machiavelli's view would not be a good characteristic of a leader and as a result would not help gain friendship of the people. Good relationship with the people is one of his greatest points because without the people there is no leader. The leader, the president, must have the support of the people and if not he will not stay in power long. The president is not doing a good job of this because of his very unpopular policies. Machiavelli would never choose to just continue on the same path and peruse unpopular policies. ?It is necessary for a prince to possess the friendship; otherwise he has no recourse in times of adversity.?(p.65) In response to this he would abandon the unpopular policies and concentrate on winning the election, keeping the people happy. Not only should the leader concentrate on the present and the future but consider the past. ? The prince ought to read history and study the actions of eminent men, examine the causes of their victories and defeat in order to imitate the former and avoid the latter.?(p.82) History is bound to repeat itself if not watched very carefully. The leader must avoid repeating the blunders of the past and take note of the victories preceding him. Another view that would help the president out in his policies would be Machiavelli's view on boldness. The leader is far better of to be bold instead of cautious. If you expect for the worse and be prepared for bad times even if its not the best strategy you will be better off in the long run. ?For if it happens that time and circumstances are favourable to one who acts with caution and prudence he will be successful, but if time and circumstances change he will be ruined, because he does not change his mode of procedure.?(p. 121) The leader must at all times be prepared for the worst so he does not get caught off guard and make the people mad. If these views of Machiavelli seem straight forward or to direct maybe Leo Strauss or J.G.A. Pocock could explain these methods of leadership to the president. Pocock would elaborate on the subject of historical awareness. He could help the president understand that we have to look to our past to help better ourselves for the future. Strauss on the hand would compare Machiavelli to the greeks and thier writtings. He would go in depth though about how the greeks, Mr. T in particular, were kings in understatements while Machiavelli was very straightforward in his writtings. After presenting these views to the president I hope my knowledge of Machiavelli and his way of thinking could help influence the policies in place and maybe help the president win the up coming election. Maybe after my essay is read and I graduate Southwest Texas with a Political Science degree maybe I could get a job at the White House and someday take over

The Awakening essays

The Awakening essays One interesting thing about Edna's suicide is that it was very impromptu. It wasnt as if she had been contemplating it for a while. She just started swimming. Her emotions just swept her away, as did the tide. I dont recall the book ever talking about divorce, though. If this story had taken place in todays society, Edna would have simply divorced her husband, instead of committing suicide. Although the story does state that she loved and respected her husband, by todays standards her staccato and temporal relationship with Robert, in my opinion, would have been enough to make her divorce her husband and try to marry Robert. The divorce rates these days are skyrocketing. With all of the womens rights movements and everything, this story takes on a new meaning in this day and age. The story also shows that divorce was not common during the time that it was written, as it was not mentioned. I'm sure people who got divorced in that time were looked down upon and shunned. Chopin did not want that to happen to her character because you need to have sympathy for Edna in order for her suicide to move you. Also, the character Alcee would have taken on a slightly different role in present times. His audacious behavior towards Edna would be displayed differently, had Edna been a present day woman. She would have probably taken the flirtatious comments and gestures more easily, as present day society is more open than it used to be. But I think the most interesting thing about Ednas suicide was the fact that right before she swam off into oblivion, she felt totally free, which raises an interesting point. Maybe all she wanted to be was free. Divorce, like her suicide, would have freed her from everything. She could have done whatever she wanted after the divorce. So I guess it would have been to her benefit to get a divorce had this been a true to life story. She could have had innoc...

MOTO car manufacturer Assignment Example | Topics and Well Written Essays - 8000 words

MOTO car manufacturer - Assignment Example The new type of car to be offered changes the product entry dynamic. The new type of car should be seen as entering a new market. International institutions and home country governments are external forces that can also affect bargaining outcomes Eden, L., & Molot, M. (2002,). Such a phenomenon has a slow growth impact on profits. An over view of the different markets are summarized here. The industrial climate is under review. This is especially so for the mass production activity (Harris, R., & Buzzelli, M. (2005,). The uncertainty makes it necessary for them to protect the local auto manufacturer. MOTO Company is obviously a foreign company. The auto industry here has huge government backing. It is dominated by two top Japanese auto manufactures already. Both of the companies have a major share of the market. In addition they have huge research and development facilities there. The country has very little to say about environmental friendly cars. It seems as thought the country is interested in first saving foreign exchange. This has been achieved by the production of cars by these two major Japanese manufacturers. Their other apparent interest is in earning foreign exchanges. This can be seemed by the commitment of the tow major manufactures to produce not only cars but to also produce parts, both of which are in excess of what is needed for the Australian market. The excess production is expressly for the foreign market. A good example is that the cars produced are both right hand and left hand drive cars. This accommodates the two possible markets of the world. The government has just provided massive infusions of money. There is no stipulation for environmental type products. This is something that might bee considered in about five years. There is not likely hood it would be sooner. By then the USA market experience would have been working. It would be possible to see what if anything can be

Single Women in Victorian England Essay Example | Topics and Well Written Essays - 2000 words

Single Women in Victorian England - Essay Example The lives and fortunes of single women in Victorian England. The society of Victorian England was, as we know, very class-riven. Thus the lives and fortunes of single women in that society depended largely on the class they were born into and on the resources available to them. Some, like Mary Carpenter, were fortunate in those resources.1 As H Schupf points out, 'Traditionally, the options available to the middle-class spinster without resources were commonly limited to governessing or authorship; but for those who were both financially independent and unencumbered by relatives, there existed the additional possibility of charitable work.'2 Clearly, for the working classes, the situation was quite different. Yet unlike their middle-class and upper class counterparts, working-class women had job opportunities as domestic servants and in factories and, though both these occupations were lowly paid and demanding. As Jeffreys writes, 'unmarried women from the working class did have access to work and the vast majority of them were absorbed in the domestic servant industry which relied almost entirely on unmarried women.'3 Becoming a domestic servant had its appeal for many young women of the time, as they were thus enabled to break free from the immediate constraints of their background: 'The discomfort of poor, overcrowded homes and the problems of family life, beset by high birth rates, high mortality rates, and the emigration of men overseas, may have rendered domestic service in more prosperous houses [initially at least] an attractive alternative'.4 Attractive, perhaps, but not always reliable, for such work was casual and often seasonal, depending as it did on the shifts and movements of the upper classes. Not... Clearly, for the working classes, the situation was quite different. Yet unlike their middle-class and upper class counterparts, working-class women had job opportunities as domestic servants and in factories and, though both these occupations were lowly paid and demanding. As Jeffreys writes, 'unmarried women from the working class did have access to work and the vast majority of them were absorbed in the domestic servant industry which relied almost entirely on unmarried women.'3 Becoming a domestic servant had its appeal for many young women of the time, as they were thus enabled to break free from the immediate constraints of their background: 'The discomfort of poor, overcrowded homes and the problems of family life, beset by high birth rates, high mortality rates, and the emigration of men overseas, may have rendered domestic service in more prosperous houses [initially at least] an attractive alternative'.4 Attractive, perhaps, but not always reliable, for such work was casua l and often seasonal, depending as it did on the shifts and movements of the upper classes. Not surprisingly, working-class single women were more sexually vulnerab

Machines vs. Human Workers

Machines vs. Human Workers Introduction In the recent past, technology has evolved to such an extent that human labour has either been replaced either partially or completely by machines. People, companies and organizations have turned to research on machines as a possible replacement of human labour by. There have been postulations that machines make work easier. Work which was supposed to be done by several people can be done by only one person who is operating a machine. For example, a company has employed twenty people to be carrying some bags from point A to point B. If this company gets a machine with a conveyer belt to run from point A to B, the company will only need one person to operate the machine and the same work which was supposed to be done by twenty people will be done by one person. This fact has made most of the organizations to embrace technology and employ more machine labour than human labour with a view of cutting down the cost of production and at the same time increase the efficiency of work done. T his paper examines the effects of machines on human labour and how they interact. (Oscar, 2010). The need to make production similar in all aspects of the organization was a major problem facing most of the producers. Producers wanted to produce goods and services which were similar with one another. However, human labour was very different. People have different characteristics and behave differently in the same situation. This is also reflected at the work place. Two different people given the same work will not produce exactly similar results. This became an issue and the first solution was the development of protocols which would guide human beings in labour. These protocols would serve as guidelines to the workers in an attempt to produce similar results. However, the strategy did not yield very good results as expected. There was an increase in the administrative labour needs of organizations. In addition, there were a lot of conflicts between the laborers. The white color laborers and blue color were always in conflict. In addition, the companies could not produce the sam e goods. Research showed that the only way to produce similar products was by the use of a machine which led to the advent of machines. Although the first machines were not as advanced as the current ones, the machines replaced human labour partially. With time, a machine could do the work of very many people and thus reducing the need for human labour (Clay, 2010). Loss of Employment As mentioned above, machines have significantly reduced the need for human labour. Machines make work easier. With the advent of machines, an individual using a machine can perform work which would have needed several people to carry out. A machine will only need one person to operate it and then carry out duties which needed many people. An example is the transport industry. Initially, horses used to be the main means of transport. Each horse would need one individual to transport a person. However, the horses have been replaced by vehicles, planes and trains. These machines have completely replaced the need for horses and their operators. For one horse, one operator was needed and only one person could be transported. Currently, a train can carry one thousand people and with only one operator. In the normal case, transportation of one thousand people would have needed one thousand operators of the horses. However, the train has replaced the rest of nine hundred and ninety nine oper ators rendering them jobless. Machines carry out their functions with a lot of efficiency. Machines are continuously improved to work faster and become more efficient. Machines carry out the functions of human beings at relatively higher speed as compared to human beings. In the transportation of goods from one place to another, a machine can move at a speed which is one thousand times more than the human being or even more. The implication of this is that work which would have needed one thousand days of human labour will only need one day of machine labour. As a result, the machine will replace one thousand days of human labour with one day of human labour. An individual would have worked for a thousand days without the machine. This is thus reduced to just one day. If only two thousands day equivalent of human labour was available, the person will only work for two days only making him or her jobless for the rest of the remaining days (Penslar, 1995). The combination of the fact that a machine can carry out work of several individuals at the same time and do work faster than humans makes it displace human beings effectively. A machine will perform a certain duty faster than human beings and at the same time perform duties of several human beings at the same time. Most organizations will opt to use machines which will reduce the cost of operation by reducing the number of people needed for the job. Machines are therefore being a favorite for most of manufacturers. They will buy and install as many machines as possible so as to minimize human labour as much as possible. The end result will be a situation where very few people are needed for the running of an organization while the rest of the people are replaced by machines. Advancement of Capitalism Machines reduce the need of the company management of employing human workers. The organization will only need to buy a machine and then the organization will not pay human beings salaries and wages. The money which was supposed to be paid as wages and salaries is maintained by the organization as profit. Thus, the machines will divert the money which was supposed to be given to several people to the pocket of one individual. The owner of the organization will continue increasing his profit while the rest of the people who would have served as employees to the organization continue getting poorer as they do not have an income. The income for more than a thousand people will end up going to one person. This means that the people who have the capital to buy machines are more likely become rich while those without capital will become poor. Companies will invest more in buying technology. The organizations will buy software which is for replacement of the administrative duties of the human beings. Software will be designed such that it can perform most of the administrative duties in the organization. This makes the software very expensive and thus making the organizations which make such software benefit much from them. The result will be a boom in the software manufacturing industries. Thus, organizations and institutions which train people on the skills of performing certain job will become obsolete. An organization, for example, training people on the way to ride a horse for transport will become useless as no one will need such people. The machines are thus replacing the need to acquire certain skills. The training institutions for such skills will therefore not be needed and the people employed in those institutions become jobless. Replacement of Human Beings with Robots Part of the functions of human beings has been replaced by machines and robots. In some cases, the functions of human beings have been replaced completely. For example, in the transit of goods in production from one section to another has been replaced completely by the robots. These robots are able to move the goods at very high speed from one region to another without any delays. The machine will work without fatigue and thus can work for even twenty four hours per day. Some of the robots will need the input of human beings as a controller while others will not need such a controller. Depending on whether the robot needs human control or not, there can be complete replacement or partial replacement. Robots which need some human control are better because they do no replace completely the human labour. However, some machines and robots will replace humans completely since they need no human input in their running. They are just programmed and thus run without needing any input from human being. There however some instances in which human labour are very essential. An example is the medical field. Although there have been a lot of advances in medicine, it has become almost impossible to replace human labour with robots (Peterson, 2010). In the diagnosis, robot cannot accurately make a diagnosis. Even with advancement in technology in the medical field, there is no machine which is intelligent enough to carry out the functions of the doctor. Thus, although the machines are taking over most of human functions, there are some of the functions which the machine cannot perform (Williamson, 2000). Human beings have an advantage than robot in that they are intelligent. Human beings are able to think and adjust according to the situation. For example, during an operation, a human being is able to feel the force of pulling a suturing thread and estimate the need for applying more or less energy. However, a robot can easily cause damage because it does not have the feedback mechanism which human being has making it not appropriate for the performance of the specific functions which need a lot of intelligence. Human beings can look at a situation and think on the best way forward (Sheila, 2006). However, a robot or a machine will perform a certain duty in the same manner in all the cases making it not very appropriate for tasks which need thinking (Stevenson, 2010). Advantages of Machines over Human Beings Machines have very many advantages as compared to humans. First, machines perform work faster than human beings. Machines have a very high efficiency and they perform certain tasks at a faster rate than humans (Penslar, 1995). As outlined above, a machine can perform work which human being can take a thousand days in one day. This makes it efficient for the performance of most of duties especially where the time is a limiting factor. An organization will employ machines which will enable it produce a lot of goods or services within a short duration of time. With a machine, an organization will be able to beat all the deadlines and ensure that there are no delays to their customers. Machines have an advantage that they do not get exhausted. As opposed to human labour, most of machines can work for a full day without getting fatigued. This makes them be able to perform tasks which need to be performed throughout. For example, a lift can work for twenty four hours without getting exhausted. This makes it appropriate for use in the buildings. If it were a human being he or she would not be able to withstand the work and would eventually lose control. A machine is also not governed by the laws of labour concerning its working hours as opposed to the human beings who will only work for eight hours per day and any hour above that will be paid as overtime. Machines will not have overtime. Machines are not paid. Although their acquisition is very expensive, they do not need to be paid a salary or a wage. They do not need allowances like human beings. This makes them very cost effective. The money which the organization would have used as salaries forms part of the profit. The organization reduces its cost of production by a high percentage as the machines will replace the need of human labour and thus making it cheap for the organization to operate. The only expenses for the machines are its acquirement and its maintenance which is far much less than what would be the cost of paying employees if they were the ones working. Machines are able to products which are similar. A machine will operate in the same way and will not vary with time. Where it has been adjusted, it produces the goods with that standard. This is very important especially in mass productions where the organization needs to produce a lot of goods which are similar with one another. It makes it easier to test the quality of the goods since just a sample is needed and it acts as a representative of the rest of the products. The sample is a true representation since the machine produced goods which were all the same. For example, in the packaging of oil in the oil cans by ExxonMobil, all the cans contain the same volume and quality of oil as long as the settings were not altered. Thus when someone wants to tests the quality of goods being produced, he or she will just need to test one product. Machines are not vulnerable to corruption. Corruption is gaining root in most of the places especially in the third world countries. To reduce this corruption, machines are employed. A machine will apply one standard to all situations regardless of whatever situation presents. This is as opposed to human beings where a brother or a friend may receive favors of the person in charge. For example, in the automated betting systems, the machine is able to decide without bias who has won which is opposed to a situation where a human being is in control and therefore will be biased (Thompson, 2003). Disadvantages of Machines over Human Beings Machines are at times not able to completely replace human beings. Machines are not able to think and conform to the situation at hand (Zainab, 2010). A machine will not be able to adjust according to the situation so as to make it possible for it to do the best at that time. A machine cannot notice that there needs to be a change in the actions since the environment demands a different way of operation. Human beings can adjust to the situation and change accordingly. A machine will only operate on commands and without the commands, the machines will not operate. What the machine or the robot has been commanded will form its actions until a different command is given (Ridley, 1998). Machines have reduced the need for human labour. Human labour has lost mean because of its cost and its effectiveness. Organizations sack people and their duties taken over by machines. Employees will lose their way of life and make them baggers. Most people will become jobless as the machines take over all the functions of humans. With very efficient and effective machines being produced, they can completely replace all the functions of human beings in an organization. An organization will depend almost completely on the machine for the labour. Conclusion Technology has gone to a very high level in the recent years. Technology has concentrated on making work easier and reduces the need for employing many people. This has led to the decrease in the importance of human labour. People have been losing jobs and their duties played by the machines. The machines have the advantage that they are faster and more effective. They enable an organization to meet its deadlines and thus avoid a situation where the organization is not able to carry its duties in time. On the other hand, machines lead to loss of jobs for people and thus making them not have an income.

Is There Too Much Technology? Essay

Technology is a great thing, it is used anywhere and everywhere around the world. Whether it’s a radio or an iPad, we all have some sort of technological device lying around somewhere in the house. You can ask it to do something and it will do it for you, it is a way of improving our living conditions. Let’s start with the mobile phones as an example. If you are like me then you can’t be off your phone for more than two minutes. If you are not calling someone then you are texting someone. If you are not texting someone, then you are browsing the web, most likely you would be on facebook or twitter. If you are not doing any of those things then you would be staring blindly at your phone with nothing to do, or just waiting for something to happen. We seem very reluctant to just turn our phones off. Being a user myself I have nothing against mobile phones, but technology has become more than a tool and more of a lifestyle.  We all have to adapt to a new generation of technology. It’s all something we have to get used to. As time passes by technology seems to get better, better and better. When I was a little children all I remember was playing with my dolls. Internet usage can lead to loneliness and misery. Imagine the people, who spend all their time on the Internet, this would not leave them any time to spend with their families or friends. They would never have time to get out of their homes to meet new friends or neighbours, not allow them time to exercise , or allow them the ability to experience life. Although some people argue that technology can be good for introverted people by allowing them opportunities to have more social activities, a more accurate assessment of modern day technology would be that it is harmful to society, causing people to spend less time with family and friends, at parties, at sporting events, and less time pursuing an active lifestyle. We need to understand that while technology is useful and necessary, there are also many negative drawbacks. The modern day Internet provides users with instant information from around the globe. We are able to learn and process information at much greater rates than society did before the invention of modern technology. While all this is exciting and wonderful, technology users need to understand the dangers associated with too much of a good thing. Teens should be limited to the amount of time they spend on-line, and by themselves.

Hardware and Software Used in Public Bank

Public Bank is currently the largest domestic bank in Malaysia by shareholders’ funds. It is well-known in 1966 by its founder and chairman, Tan Sri Dato Sri Dr Teh Hong Piow. The bank was planned on the Malaysia Stock Exchange in 1967. The Public Bank Group employs more than 14,000 people, with in Hong Kong and China, Cambodia, Vietnam, Laos and Sri Lanka. Public Bank is one of the most competent banks as reflected by its low cost to revenue ratio in Malaysia.The Public Bank Group has established a strong potential of delivering remarkably high rates of organic growth in its centre business. Over the years, the Public Bank Group has been part of physically powerful catalysts to support Malaysia economic growth. From the start of this, Public Bank has form itself into a strong and successful financial institution, contribution wide range of competitive and innovative products and solutions to meet its customers’ needs. Public Bank is the most recognized brand in the Mal aysia financial services manufacturing for its strong brand guarantee.Public Bank Berhad is occupied in commercial banking, investment banking, financing and Islamic banking business, stock-broking, provision of related financial services, management of unit trust funds and sale of trust units, underwriting of insurance, and investment holding. Complemented by business banking services, Public Bank is a market leader in consumer banking and retail commercial lending to SMEs in Malaysia. The company operates six segments. Hire purchase operations are focused on the stipulation of passenger vehicle financing to all levels of customers.Retail operations focus on producing products and providing services to each and every customer. The Company operates six segments. Hire purchase operations are focused on the provision of passenger vehicle financing to all levels of customers. Retail operations focus on providing products and services to individual customers and small-and medium-sized e nterprises. Corporate lending operations cater to the funding needs of corporate customers. Treasury and capital market operations is involved in trading in treasury related products and services. Investment banking operations caters to the business needs of corporate customers.Fund management operations consist of sale of trust units and the management of unit trust funds. Others refer to non-core operations, such as property holding. 2. 0 Types of contemporary information systems in Public Bank 2. 1 Customer Relationship Management System Introduction Customer Relationship Management System or usually known as CRM is one of the system used in Pubic Bank Berhad. CRM is a type of software application which used organized customer demographic, account and transactional information to obtain a better understanding of customer’s banking and financing needs, relationships and financial behavior..CRM helps improve the quality of customer relationships and offers opportunities to e xtend and cement the customer’s relationship with the Public Bank Group and improve on the company’s customer cross-selling ratio. Hardware and Software requirements To install the CRM system, there are some requirements need to be fulfill before proceed to the installment of the system. Of course beside of the basic hardware requirement such as mouse, keyboard, and monitor, it still need some more powerful hardware tools.First and the most important it should has a processor which is at least more than dual 1. 8 GHz Pentium Xeon to keep the server is usable. Using a lower-grade of processor with CRM system will caused server to freeze. Then, it should has a Random Access Memory (RAM) with at least 1 GB which gives its CRM program enough extra headroom to operate on its most basic level. For a better stability, run CRM on a system with 2 GB of memory or more. For the disk space requirement, it should have 400MB or more free space on the hard disk before installing CRM. Last one is the operating system and IIS.CRM need Windows Server 2003 SP2 or Windows Server 2008 in order to operate the CRM system. Along with operating system, Internet Information Services(IIS) version 6. 0 or 7. 0 need to be installed. While for software requirement, first it need a network interface card(NIC) to allows a client computer to connect to the central location where the CRM applications is located. Besides that, it need network protocol to allow two or more computers to communicate. The most common protocol is TCP/IP protocol which is also used to connect to the Internet. Functions and Core activities performedThere are several functions of CRM in Public Bank Berhad which may deal with every different department in the company. 1. Significance -CRM should serve as the method used by Public Bank to gain insight into their existing and future customer base. It allows them to measure the amount of customer business that already exists along with the product and service s that need to be offered in order to retain customers. 2. Function -The function contained within the CRM system must allow Public Bank to formulate its overall marketing and business strategy plan.This function is based upon calculations performed by the CRM platform that produces profitability by asset and liability type followed by the complete drill down to all basic components such as profitability from deposits and loans. 3. Features -CRM platform should be available to all marketing staff, management and any other sales related area of Public Bank. The monitor screens for these staff members should indicate customers by bank officer, business transactions, total and itemized profitability, contact information and customer profile data.It should also provide â€Å"what-if† scenarios that allow marketing staff the opportunity to develop personalized business plans for each customer. 4. Considerations -The CRM system of Public Bank must be constantly monitored for proper coding, subiness types; income and cost allocations along with rate analysis. CRM system must be updated and changed for the inclusion of a new business line along with all the associated information necessary for functionality. Advantages and Disadvantages There are a lot of advantages of using CRM in banking industry such as Public Bank Berhad.By using CRM, Public Bank can increase their revenue and profitability where bankers can easily see what products is currently used by customers, what products they are eligible for and what additional benefits should be added into the product or service. Besides, it also can improved customer service when CRM give proactive banks access to technology that helped them improve customer retention by using customer feedback to offer conveniences like ATMs and online banking. Next is the highly target marketing. With the captured data from their customer profile and ransactions, bankers are able to better identify target markets or rank custome rs according to lifetime expected value and then tailor the promotional campaigns to individuals. However, disadvantages of CRM will occurred on the same time. CRM is not always profitable so that Public Bank will need to pay a high cost for the continual maintenance or setup of its server which will takes up company resources. In addition, Public Bank need to hire professionals to train their employees in group in order to provide training for their employees.This may takes away time for productivity because most CRMs have specialized functions for managers and executives. Besides that, implementation of CRM may face overhead problem where Public Bank need to pay an amount of money to the software developers whenever a new version of software was applied to their CRM. Lastly is the integration problem faced by CRM because if a certain CRM system is not compatible with Public Bank’s other system such as email or accounting systems, the CRM system will not be effective. Implem entation ChallengesPublic Bank Berhad should consider of lease the CRM system from outside vendors as it may keep their database organized and updated. Customers trend keeps changing from time to time so they may not captured the trends if their CRM systems is not updated with the latest software or facilities and worse it may lead to lose to compete in the market where many of their customers start on choosing other company. 1. One of the biggest challenges facing by Public Bank to implement CRM is the cost associated with purchasing, installing and training employees to use new software.However, properly implemented of CRM will eventually show a good return on performance of the bank. 2. CRM-centric businesses focus on placing customers and their satisfaction before Public Bank and it is typically very complex and span multiple departments. This means that most employees must go through some sort of training to adopt with the system. 3. In-House CRM software will be more effective than supported system CRM but In-House CRM will be much more difficult to implement.Public Bank should consider supported system which means outsourced to another company in order to help them implement CRM effectively. Supported systems typically less costly to implement because it is not as effective as In-House solutions. Security Issues Possible security attacks in a CRM system are: 1. Denial of service (DOS) is a type of attacked in system where it attacked the system and make it unavailable to customers. Some of the possible attackers are angry customers, script kiddies, formal employees, and the competitors. 2.Intrusion of sales automation systems and customer database. Sales Automation systems normally have numerous information about customer so it may effort risk from potential attackers to break into the systems and steal the customer information. 3. Identity theft is a type of crime where someone uses your personal information without your permission to commit fraud or o ther crimes. 4. Malware attacks. Malware includes viruses and worms where their attacks can cause the damage on DOS, hardware and loss of data. 2. 2 Database Management System IntroductionA Database Management System is also known as DBMS is one of the software application used in Public Bank Berhad. A DBMS is best described as a collection of programs that manage the database structure and that control shared access to the data in the database It is a program that lets one or more computer users in the bank to create and access data from a same database. DBMS may use a variety of database models such as relational model or non-relational model. It also can be thought as a â€Å"file manager† that manages data in databases rather than files in file systems.A DBMS provides facilities for controlling data access, enforcing data integrity and maintaining database security as well. Hardware and Software requirements For hardware requirement of DMBS, it needs a basic 32-bits or a 64-bits operating system in order to implement the software. The minimum CPU speed for a DBMS is 1GHz per server but it is recommended to apply a 2GHz, multi-core for each server. Minimum RAM requirement before implement DBMS is 512MB per server. However, for multiple databases which is more than 100GB,it is recommended to apply 4GB for each server. While in disk ubsystem, it must at least enable SCSI or SATA hard disks or SSD which provides minimum 7200 rpm. For a better or high speed database, a SDD or high-speed HDD arrays will be more suitable for the system. Functions and Core activities performed Generally, there are several functions of DBMS in Public Bank which is:1. Support Concurrent Updates -Concurrent updates occur when multiple users make updates to the database simultaneously. So it is important for Public Bank’s database management to ensures that updates are made correctly and the end result is accurate to avoid lost of data or inaccurate data stored. . Recove ry of data -In the event of catastrophe occurs, DBMS of Public Bank can provide ways to recover a database so that data is not permanently lost. If the database is destroyed or damaged in any way, DBMS will able to recover the correct state of database by making a regular backups of information. So in the event of a disaster occurs, the database can be restored to the state that it was last at prior to backup. 3. Able to update and retrieve data -This is a fundamental component of DBMS and essential to database management.Updating data in database includes adding new records, deleting existing records and changing information within a record. Advantages and Disadvantages There are several advantages of DBMS in Public Bank and the first will be storing lots of data in one place. By using DBMS, Public Bank can store a large amount of important and sometimes some confidential information such as pay records and personal details in a database. Besides that, security of data also a major issue where Public Bank will able to keep confidential information, passwords and restricted that data only available for certain high-level employees.Next is a fast query where employees of Public Bank can searched for data by just key in certain keywords and thus will enable all the relevant information to appear on the screen immediately. Lastly is ability to share by more than 2 users. With DBMS, employees of Public Bank will not faced network jammed because the database or the same data can be accessed by multiple users at the same time. While there are some disadvantages of DBMS too which is complexity and costs. The control and administration of DBMS are challenging and hiring administrators who are specialized database experts is also expensive.Secondly, confidentiality, privacy and security risk is another main issue because when information is accessed remotely, the possibilities of information disclosure and leakage are greater than with conventional data processing syst em. Last disadvantage of DBMS is data quality and data integrity risk where when databases are accessed and used by multiple users, it will increase the risks of potential damage to the data. Users who are not database experts may try to update or append data to the database will caused damage of data too. Implementation challengesPublic Bank Berhad should rent or lease the DBMS system from other vendors or outsourced it since managing or build a internal database is much more complex and it take a lot of costs. So they may hire other vendors especially some professional in managing database system in order to help them in the process. Then, the benefits of rent the database from other vendors is the company just need to pay for the amount they used or some maintenance fees. When there is some latest software published, they also may immediately change for it after their license for the system had expired.In addition, they also may just add on extra space for the storage of data by just pay for some extra costs. There are several issues faced when DBMS is implemented: 1. Primary VS Secondary memory -Before a DBMS is implemented, Public Bank should consider whether which memory they would like to use whether a primary memory or secondary memory for a more effective processing. Primary memory is fast and has a low latency but it is non-persistent and its size may be smaller than data size. Secondary memory is opposite in each case.2. Recovery The transaction in Public Bank may face failure or the system also could fail, so implementation of DBMS must be able to recover as much data as possible and it must never leave a transaction â€Å"half done† so it should restore all the data to consistent state. 3. Query processing -The DBMS must able to translate the query into relational algebra (RA) expressions because it likely to be more efficient and indirectly this will minimize the size of intermediate relations. It also must provide different algorithms for each RA operation.Then cost is estimated using statistical information from the database catalog and the cheapest queries should be chosen. Security Issues After DBMS is implemented in the company, it may face some threats to their database which caused loss of integrity, lost of availability and loss of confidentiality. To protect database against these types of threats, Public Bank may 4 methods to encounter the threats which the first one is access control where user accounts and passwords to control login process by DBMS is created.Next is inference control and it controlled the access to statistical database which is used to provide statistical information or summaries of values based on various criteria. The 3rd is flow control. Flow Control is a type of security way which prevents information from flowing in such a way to reaches unauthorized users. The last security method is encryption used to protect sensitive data that is being transmitted via some type of communication network.The data is encoded using encoding algorithm and only authorized users are given decoding or decrypting algorithm or keys to decipher the data. . 3 Enterprise Resourse Planning System Introduction Enterprise Resource Planning systems or ERP are software modules that handle the core functions of a business enterprise which integrates all department is the business including planning, human resource and finance and marketing. In Public Bank, ERP is used to integrate all networks from different department into a single central database for a better data transfer. Public Bank use ERP systems to maximize resources improve customer and vendor relationships and empower decision made.With the implementation of ERP system, the process of the bank will be faster and more effective. Hardware and Software requirements Hardware requirements to install a ERP is it must has a CPU which is running Intel Pentium III 500 MHz or above and minimum hard disk space needed is 30 GB. For RAM, it mu st at least has 256 MB but 512 MB RAM is recommended for a better performance. The PC must ensure it has a CDROM if the ERP system is installing from a CD and at least it has Intel Compatible Ethernet Card for the NIC. While for software requirements, the PC must has at least Windows NT Server 4. or Windows NT Server Pack 6. 0. Then,it needs a internet browser which is at least Internet Explorer 5. 0 or above.Besides that, it also need at least Microsoft SQL Server which is 7. 0 or above. Functions and Core activities performed There are several functions of ERP in Public Bank: 1. Central Database -A central database is essential for an efficient ERP system because it allow for visibility between operating divisions and help improve business processes in multiple departments. All departments in Public Bank may use the same input format so no time is waste in transferring and translating information. . Human Capital Management -ERP software allows Public Bank to manage their employee s more effectively or track their employee’s progress. This means employees can be better awarded for good performance and employees with potential can be targeted for additional training. It also helps to ensure the goals of employees are in alignment with the goals of Public Bank. 3. Operations Management -The operations management provides managers with the capability to manage procurement and logistics, resulting in efficient flow of materials.Managers of Public Bank use this automated process in real time to control the product development and manufacturing life cycles. Indirectly, this will helps them to cut the costs. 4. Performance Measurement -It provides real-time measurements and metrics that assist managers in understanding the business and making decisions. Business monitors key performance indicators (KPIs) are used to measure against expected performance such as employee turnover rate. Using ERP, it can integrate this with other business process such as plannin g, forecasting and budgeting. Advantages and DisadvantagesThere are some advantages of ERP in Public Bank and the most important is integration. By using ERP, all the business departments can be integrating into a single and cohesive platform. In addition to synchronization of work flow, ERP also provide a clearer overview of enterprise functioning and quicker performance. Secondly, ERP help to reduced operation costs because the system facilitate faster information flow between departments and offices so it will help employees to work faster, save valuable time and reduce operational costs. Another advantage of using ERP is data benefits.ERP has ability to streamline data so it reduces redundancy of similar data from different departments. All data is linked to each other and stored in a database so the data will only updated with accurate information and the data from a central database is accessible to multiple departments so it increased information processing time and allowed m anagers to obtain critical information quicker with a better accuracy. Last advantages is aid strategic planning decisions. ERP systems allow Public Bank to access data in real time and due to this it allow them to become more nimble and align it process and operations with their organization goals.So they can quickly captured the situations and come out with a proper solutions to overcome it. Implementation Challenges For ERP system, Public Bank should just purchased or buy the system once they have confirmed or identified that the system chosen is totally meet their requirement. It is because if the company had purchased an effective ERP system for their company, they do not need to pay large amount of money for the new training of their staff or employees and the costs for the purchase of new system. If the company purchased the system, they will only need to pay a little amount of money for the maintenance of the system.Besides that, if the company choose to implement new ERP sy stem, it will take a long period for their employees to adopt with the new system . Indirectly, this will reduce the productivity of the employees and wasted the resources of the company. Several issues need to be concerned before implementation of ERP: 1. Resistance to change -Adoption with ERP system is a major issue before the system is implemented because many units or divisions in Public Bank may resist to ERP due to insufficient guidelines or explanations from top management.If the benefits of ERP are not explained well, the recipients may resist and slow down the successful adoption of the system or refuse to use it correctly. 2. Training -Usually ERP errors result from improper user training. Public Bank should consider provide adequate time to thoroughly train the users because if without a proper training, they might often find themselves struggling to get proper materials. 3. System selection -There are many types of ERP system from different vendors so Public Bank should choose ERP systems base on functionality, scope, price and ease of use of the ERP.If the company fail to address these issues during selection of ERP system, they may face multiple challenges before, during and after the system was purchased. Security Issues There are a lot of issues about the security in ERP systems which include theft, damage, copying, unauthorized access to information, natural disasters and sabotage. But most common forms of security threat to ERP systems are from computer technology which is tapping or hacking. Public Bank may used security controls where authorized user need to log in with a secure username and password he may use the system.Besides that, they can limit a user’s accessibility into a certain level only so employees are only able to find some data regarding to their departments. Then, data encryption also can be used where it limits someone’s ability to export the database. Audit logs is build in ERP systems to track individual tr ansactions or changes in the system but it only provide a little detail about the relevance of the transaction. However, most of the organizations do not configure their ERP system to maintain audit logs because they are concerned about performance, degradation and they think they don’t need it. . 0 Porter’s Five Forces Analysis The Porter’s Five Forces illustrates how the competitive environment in the industry impacted by five forces.These forces are Threat of potential competitors, the intensity competition among existing firms, the power of suppliers, the power of the customers and the easiness of changing to substitute products. Porter’s five forces tool helps understand where power lies in business situation and it is useful, because helps understand clearly about the strength of current competitive position and the strength of a position that need considering to move into.Public Bank has used this porter’s competitive model to developed comp etitive strategies and enhanced performance by using information systems. Next, information systems that used by Public Bank are Customer Relationship Management System, Enterprise Resource Planning and Database Management System. 3. 1 The Power of Customers The power of customers is one of the forces of Porter’s Five Forces. It’s refers to the ability of customers can exert on businesses to get them to provide higher quality products, better customer service, and lower prices. The power of customers is one of the forces that shape the competitive structure of an industry.For example, Public Bank is one of the banks that faced these forces. Customers switching their loans and investment from one commercial bank to another, because banking industry is provide service and customer does not require to pay any large amount of costs. So, when the number of suppliers of investment banking services increase, the bargaining power of customers also increased. Besides that, cust omer power become high also because substitutes are available, threat of backward integration is high and costs switching are low.Porter’s five forces can solve by using information system. Appendix 1) Information system that can solved bargaining power of customer is Customer Relationship Management System (CRM). CRM is a technology and best tool use to analysis customer desires and needs from the firm, it is also a database created for the different type of customer information which helps to have a competitive advantage with others firm. Based on staff opinion, CRM collected and stored customer information to information and business strategy use. CRM helps Public Bank to attract new customer because they can identify what customer needs and wants.Besides that, they also can help bank having a good relationship with profitable customers because they produces efficiency operation compares to others firm. CRM is a unique strategy use to differentiate with competitors, they u sed by the firm for segmentation customers and to concentrate on retaining profitable and valuable customer. CRM store all the details of the customer what they buy and when they buy, so it’s can help reorganize customer details and help Public Bank to satisfaction customer by availability, quality, presentation, image, value for money and fulfill the expectation of customers.In addition, CRM provide staff with the information and processes necessary to know their customers, understand and identify the customer needs and effectively build relationships between the firm and its customer base as a distribution partners. Public Bank use CRM software to help them manage their customer relationship and build customer loyalty to their bank. Next, Public Bank also use Enterprise Resources Planning (ERP) to helps managed the important parts of business. ERP software applications can be used to manage product planning, parts purchasing, inventories, interacting with suppliers, provide customer service and tracking order.ERP application modules help Public bank manage their finance department, human resources department and also including manufacturing, sales and marketing. Based on staff opinion, ERP help to shares the data flow from one department to another department across the organization. Besides that, ERP also manage the information flow from organization to the connection with outsiders. For example, customer may get their money from ATM from one bank to another or they get money from other bank use different debit card or credit card. ERP help manage all the money flow and transfer the data to the organization.In addition, ERP system deal with customers as well as other people, they attempt to cover all the basic operations of any given organization and government. Moreover, ERP is easier to use and enables organization get better understanding their business and standardize business process. ERP help organization to attract customer because they manage all information and data systematically and efficiently, this give a nice impression to customers. Database Management System (DBMS) is software system uses a standard method to cataloging, retrieving, and running queries on data.DBMS manages incoming data, organizes it and provides ways for the data to be modified or extracted by organization. Public Bank use this software system to manage large structure sets of persistent data, offering hoc query facilities to customers. DBMS help Public Bank manage their customer data and make staff easier to find the information when they needed. This saved a lot of time and cost to the organization and customers. Besides that, its gives a good impression to customer and make them more confidence to the organization and build a customer loyalty.DBMS also accept the requests for data from the application program and instructs the operating system to transfer the appropriate data. When DBMS used, information systems can be changed easily as the organization required to change. DBMS is design to help organization record the data into different types and related to each others. This makes transaction processing more efficiently and systematically. 3. 2 The Power of Suppliers A bank has three suppliers of its products; it is depositors, the credit market and the central bank.Suppliers is very important and powerful to an organization, in banking industry they provide bonds, and certificate to sell to the bank and bank will sell those things to customers. Without suppliers, organization can’t function well, when supplier less and they provide limit action to the industry then power of supplier will be high and powerful. Large clients, corporation, government agencies are offered packages of services in market orientation in management. The central bank is effectively resources of last resort, its supply liquidity banking system in virtually unlimited quantities at a reasonable cost.Information system can help bank to en hance their performance and run the process effectively. Public bank used CRM to maintain a good relationship with their potential suppliers. They understand anticipate and respond to the needs of an organization to help grow relationship. CRM ensuring the correct people in place, with the correct skills to deliver outstanding personal service and establishing clear material service that supplier need. Based on staff opinion, CRM help organization having a good relationship with supplier can make all things become easier.Staff can easily prove the document from supplier and also can pass the document to customer in short time. This saved cost and time because shorten transaction processing time. Besides CRM, ERP is also a important system to enhance relationship with suppliers. ERP is a set of software application to the organization, its help standardize business processes necessary effectively plan and control. So, supplier can develop their plan and process about the product thro ugh ERP and ERP and shares the information flow inside the organization.By using ERP, banker and supplier can clearly classify information that they need and use for forecasting for their future plan. Moreover, Public bank also use DBMS to enhance their performance in banking industry. By using DBMS, organization can classify their data one by one because DBMS function is determine all the information from various departments and put in different type of document. In addition, DBMS help organization identify what investment should invest and identify federal investment bonds, bills, and short term federal bonds. DBMS is important for organization to interacting with suppliers and customers. .3 Threat of New Entrants Threat of new entrants is a factor that leads to increase the number of competitors in an industry. New entrants is competitive because they having the same activities and business in same market. Normally when one industry making high profit will attract new entrants to compete, when new entrants keep increasing, it’s will causes some firm lose and they will exit in that industry. So, to keep the organization increase profit steadily, organization must have a unique characteristic to attract customers and also have a good relationship with customers.But in banking industry, probability threat of new entrants is less because want enter bank industry is not a easy way. They need a lot of board of director and required a lot of capital. In addition, opening a bank not only need to check by government and also need having license and fulfill all the federal and state regulations. Opening a new bank also need to face changing of technology, strategic planning and expertise problems. Besides that, opening a new bank need a lot of money to buy advanced information system to help bank make transaction process and keep all the data.For example, bank use CRM to maintain the relationship with customers, ERP help manager to planning and forecast and DB MS help bank manage all the data flow from one department to another department. 3. 4 Threat of Substitute Products In the banking industry, they are no real threat of substitute products because all bank are having the same services such as investment, loan and deposit. But based on other view, threat of substitute like non-financial competitors is one of the reasons that faced by bank.Substitute product are the natural of industry competition, they involved the same function of the product that the industry already produces. For example, loan and mortgage is not much different, both is because customers want money and make an investment. In the banking sector, there have several products at the same time, so it counted as substitutes products. For example if someone is looking for a travelers check and that could not be provided, so it might decide to telegraphic transfer. Information system can help to enhance their performance to the threat of substitute products.Information sys tem can help bank solved the threat of substitute. Like CRM, its can help bank have a good relationship and the customers confidence with that bank. With this, banker offer bonds, mutual fund and stock to customer and they will more accept what they prefer because they trust that bank. Main purpose of CRM is help bank to attract new customers, having a good and healthy relationship with profitable customers. Besides that, CRM also increase efficiency process and help to gain competitive advantage over the banking industry. Not only CRM help to solved threat of substitute product, ERP also help a lot in managing the planning.ERP help integrate all departments and functions across a company onto a single computer that can serve all those different department particulars need. ERP help differentiate different type of product and make compare to another products to make a analysis. Its help customer more clear and understand about the product they interest. 3. 5 Competitive Rivalry Amon g An Industry Banking industry is a highly competitive industry. Financial services industry has been around for hundred years and everyone need to save money, make investment and loan the capital.Bank offers lower financing, higher rates, investment services and greater conveniences than their rivals. Rivals always compete by using advertising, introduce new products, more attractive customer services and warranties to enhance their standing and market share in specific industry. Rivalry will causes factors like equally balanced companies, slow growth within an industry, high fixed cost, lack of product differentiation, overcapacity and price-cutting, diverse competitors, high-stakes investment, and the high risk of industry exit.So, bank need to use information system to solve the rivalry problems. Same as ention before, CRM, ERP and DBMS can help bank to compete with rivalry. There not only can help bank gain competitive advantage and also help increase profit and process efficie ncy. CRM helps Public Bank to attract new customer because they can identify what customer needs and wants. Besides that, they also can help bank having a good relationship with profitable customers because they produces efficiency operation compares to others firm. CRM is a unique strategy use to differentiate with competitors, they used by the firm for segmentation customers and to concentrate on retaining profitable and valuable customer.ERP help to shares the data flow from one department to another department across the organization. ERP also manage the information flow from organization to the connection with outsiders and help manager planning and forecasting. While DBMS manages incoming data, organizes it and provides ways for the data to be modified or extracted by organization. Public Bank use this software system to manage large structure sets of persistent data, offering hoc query facilities to customers. DBMS help Public Bank manage their customer data and make staff ea sier to find the information when they needed.4. Strategic System Analysis 4. 1 Structure of Industry and firm location The Public Bank is one of the banks that using a lot of technology and also strategy in order to outstanding in the financial industry. Public bank used business strategy like multiple delivery channels to better serve its large customer base of individuals and business enterprises. The Group has also enhanced its internet banking and mobile banking services and they will continue to tap on its large sales and marketing force and strategic alliance with key partners to deliver high value products and services to its customers.This is one of the reasons why the Public Bank can stand a chance to be one of the leaders in financial industry. Nowadays, the customers more prefer choose the bank that offer several types of the loan and facilities in order to fulfill their needs in any financial problem. Nowadays, there many financial institutions on the market and all of them also come out with a lot of excellent services and products in order to retain their position in the market. So, Public Bank eventually cannot be avoided, will with face a lot of rival banks such as Maybank, CIMB, Hong Leong Bank, UOB and others.Public Bank and their competitors are competing with each other in a similar market, similar products and services such as home loan, credit card, insurance and investment funds. The corporate structure of Public Bank is unique in the financial industry since its structure is regionally decentralized. The corporate structure is generally separated into two parts that is Malaysian companies and Overseas & Offshore companies. For Malaysian companies it mainly focus on financial business such as Islamic banking, Family Takaful, Trustee services, investment banking, sales and management of Unit Trust, Leasing & Factoring and Property holding.On the other hand, for Overseas and Offshore Companies they usually handle business like investment & property holding, stock &share broking, deposit-taking & finance, securities dealing and underwriting, offshore banking and last but not least offshore trust company. Public Bank have many branches throughout Malaysia and also overseas such as Hong Kong, Cambodia, Vietnam, Laos, China and Sri Lanka. The location of Public Bank is headquartered at 27th floor of Menara Public Bank, 146 Jalan Ampang, 50450 Kuala Lumpur, Malaysia. It is located at the capital of Malaysia. 4. 2 Value chainsThe idea of value chain was first came up by Michael Porter (1985) to depict how customer value accumulates along a chain of activities that lead to an end product or service. Porter describes the value chain as the internal processes or activities a company perform â€Å"to design, produce, market, deliver and support its product. † He describes the value chain into three categories which are: business, firm and industry. (Appendix 2) In the financial market now, the customer are more prefer to choose buy goods and services from the bank that are more worth trusted and excellent in service and product provide.As a result, Public bank are aiming this kind of behavior and provide much type of products such as loan, deposit, investment, cards, ATM and insurance to fulfill the needs of the customer. Furthermore, Public bank also focuses in adding in more value with the customers by providing nice services to them. Firstly, Public bank had offer a time saving and more convenience way for their customer to do any transaction businesses that is ATM machine and online banking.For example, there many places in Malaysia are full of ATM machines that offer by Public bank, whether in the bank branches, shopping mall and even inside the school. It gives people to either deposit the money or withdraw money in faster way. Besides ATM machine, online banking also helps customer save a lot of time too. Customers no longer need to step out of their house to settle any transaction at the bank anymore. Next, with its strong customer service culture, the Public bank continues to maintain its superior delivery standards which have been benchmarked against international ISO standards.Public Bank also remains the first and the only bank in Malaysia which has attained bank-wide ISO 9001:2000 certifications for customer service at the front office of its branches and bank-wide loan delivery service. Public bank makes sure that whenever there is a customer walks into any of their branches, customer can expect consistent superior delivery standards that match the best in the world. Furthermore, Public bank also valuing by provided the financial management education to their customers. The purpose is to let them learn how to manage their financial future and make money management more interesting and easy to understand.This help in response to consumers struggling to find relevant, easy to understand and trustworthy financial information and advice. Besides that, Public bank also introducing PB Sharelink for customer learn how to invest. It is a product specifically designed to assist clients with their share trading and margin financing needs on the Malaysia Securities Exchange Bhd (MSEB). It offers the maximum purchasing power through leveraging against existing funds or collateral to enable customers to purchase and invest in shares to capitalize on any emerging opportunities in the stock market. 4. 3 Alignment of IT with Business Strategies and GoalsUntil fairly recently, the traditional role reserved for IT has been fairly subservient in business planning. IT was been merely an implementation tool, not only involved in shaping strategy but also created opportunities as well as a market channels to the new business. IT plays an important role in developing the long-term business strategy. So, organization needs to ensure their IT and business strategy functions are completely synchronized towards their business goals. Previously we have mentioned th at Public bank more focus in business strategy and goals in managing the structure and also valuing the relationship with the customer.In addition, Public bank also utilize the technology in the strategy in order to make their strategy can be perform in faster and efficient way. The international goal of Public bank is â€Å"to sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia. † Therefore, through the product innovation provide by Public bank, the aligned IT with their business strategies and goals is gradually achieved. The use of Automated Teller Machine (ATM) was one of the technology instruments which help to improve the number of Public bank card user.This is because the transactions are processed in less than a single second which is very convenience and time saving to the cardholder. Besides, it also allowed the cardholder make their fund transaction at any time and place since the ATM provides 24 hour s of the transaction service throughout countries. 5. 0 Conclusion As a conclusion, the implementation of IT has successfully driven the global economy by connecting all the cards, acceptance locations, ATMs and financial institutions around the world to help Public bank become one of the successful bank in financial industry.As a leader in financial service industry, Public bank not only need to focus on how to improve their sales of product and services offered by them but they also need to find out what are the changes out of its company, in order to avoid being eliminate by their rivals as well as the world. So, through the Porter five forces analysis, Public bank can enhance their strength so they can create more market opportunity for themselves and be prepared with their weakness and threat, treat those weakness and threat as a challenge for their company.Besides that, the top management needs to hire a strong and experienced project manager to ensure that the implementation of system will run smoothly. By using advance of technologies, the customer feels more confident with the product and services of the ING Insurance Bhd. Finally, Public bank can become a successful leader in the financial service industry because of the 3 system used, that is Enterprise Resource Planning (ERP), Database Management System (DBMS) and Customer Relationship System (CRM).